We’ve always loved the idea of minimalism, but we wanted to offer our SOMI wearers the best of everything: The best workout underwear, the best swimwear, the best I-just-want-to-be-comfortable-and-lounge -around-in-my-undies” wear. But how could we do that while still maintaining an eco-positive, minimalistic approach?
The answer was simple: Create one functional (yet fashionable) set of undies that does it all. And make it durable enough to last for years to reduce your carbon footprint.
Did you know that fashion is a major contributor to pollution? In fact, 140 million pounds of clothes end up in landfills each year, and 20% of industrial water pollution is estimated to come from garment manufacturing.
We care about the world we live in, so designing SOMI to be eco-friendly and ethically made wasn’t a decision we had to think twice about. But we didn’t stop there, because we wanted SOMI to be ethically made as well as eco-friendly. To this end, we’ve taken careful measures to vet all our suppliers to ensure their workers are treated fairly.